My Marketing Design Experience
T-shirt design for one of The Green Well's products.
Business card design.
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My professional marketing design experience began in 2009 when I was working as a Junior Designer for The Green Well. They had marketing needs for print and web.
NOTE: The designs at the top of this page are very old and created when I was still new to design. To see more current work, scroll to the bottom. The print work I created at The Green Well was for newspaper ads, brochures, flyers, bumper stickers, t-shirts, and more. For web, I created banner ads for use on targeted forums. Facebook ads were in their infancy at this time and not something The Green Well invested in.
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The Green Well was heavily involved in local politics which led to opportunities for me to design marketing materials for various political campaigns in the form of mailers, bumper stickers, posters, and more.
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Although I do NOT use marijuana and did not at the time I worked for The Green Well, I still faced judgement when trying to progress my design career beyond The Green Well.
For me, working at The Green Well was a job. One where I was able to gain experience in print and web design. I was so thankful to have been able to try my hand at different design techniques and gain A LOT of experience. And, my portfolio at the time demonstrated that. Thankfully Maps.com saw beyond the subject matter and hired me as a designer allowing me to expand my design experience even more. |
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At Maps.com I first began creating email campaigns for our e-newsletter by designing graphics and coding the emails using HTML in Dreamweaver.As soon as I could, I redesigned the email header to make it less busy. The Maps.com logo was a very specific color that tended to clash with the email graphics we were wanting to roll out. So, I created a single color logo in a neutral grey to turn the volume down on the header and let the graphics and message of our email blasts shine through.
After a couple of years of creating our email blasts this way, we adopted MailChimp and I switched over to creating the emails there (at a much faster rate). |
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Facebook ad example for Maps.com.
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During this time Facebook ads became mainstream.
Facebook had some very strict rules about how much text could appear on the image used in the advertisement. After much testing, we agreed to keep the text to the ad copy only and use photos without text as our graphics.
So, a lot of our ads looked very similar to the one displayed here. |
I had so much fun making my first infographics, pop ups, and conference materials while at Maps.
Infographic for our real estate division.
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National Geographic pop up.
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6 ft tall conference banner for Maps101's Field Trip Library.
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Poster for Maps101's Field Trip Library.
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Maps was more than an online retail shop. There were many lines of business being ran all under one roof. That gave me a ton of freedom to create a wide variety of materials while keeping up with all the different brand requirements.
We had:
For all of these business lines I created banner ads, promotional print materials, business cards, conference materials, one sheets, websites, pop ups, emails, case studies, infographics, and so much more. Check out my Maps.com portfolio piece here: |
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Various banner ads for Maps.com's Free Shipping holiday campaign.
Best Buy Canada print ad in French.
Print ad for Wired UK.
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While at TrackR I created more of the same types of marketing materials.And, even dipped my toe into the international marketing world by creating materials like print ads for magazines in the United Kingdom and ads in French for Best Buy in Canada.
Trackr Bravo print ad for GQ in the UK.
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I also had my first opportunity to create an ad campaign from the ground up and assist with the product photo shoot for the campaign for TrackR's newest product at the time, Atlas.
Our talented photographer setting up lighting for the kitchen photoshoot.
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A preview of the Atlas app.
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I created the TrackR Bravo digital media kit to easily spread the word of all the details and specs of the Bravo.
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I created many emails in Dreamweaver using HTML while at TrackR, here are a couple of them.
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Facebook ad example for the Bravo.
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TrackR utilized facebook ads and Google ads pretty heavily during my time there. They followed the same formula as Maps.com, which was to not bother with any kind of text on the image. It's a more impactful look keeping the ads clean and modern.
I actually prefer this no-text method as it looks more professional. 
Google ad example for the Bravo.
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Creating comparison charts was something new to me. But it was an easy new task as I had learned how to buildout spreadsheets in InDesign while in design school at Columbia College Chicago. 7 years later, that knowledge came in handy as I created a variety of charts for various purposes.
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Banner ad for a Procore ebook.
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Banner ad for a Procore ebook.
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I spent my first 6 months at Procore working solely on the product. But, after that, I was back in the marketing design game creating banner ads, facebook ads, google ads, one sheets, ebooks, event invites, event signage, conference booths, conference print materials, internal marketing materials, and so much more.
Faccebook ad example for Procore's open api.
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Mock up I created of a Procore conference booth design that was later printed full-size and used.
A design and mock up I created for a 2018 conference.
See the real booth below! 
Conference booth I designed for Procore Engineering.
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Google ad example for Procore's open API.
At Procore, I designed most of our conference booths.This is something I did at Maps.com as well. So, it was nice to continue to create these large immersive experiences. I always received positive feedback about the booths which made the projects even more rewarding.
Free standing booth design for Procore that was later printed full-size and used.
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Procore is such a large company that we had A LOT of internal marketing needs.
I spent many days working on internal posters and signage.
Internal flyer for Procore's blood drive.
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Internal flyer for Procore's exercise program.
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Editorial layout for Groundbreak magazine.
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Every year Procore hosts its own conference called Groundbreak.And, our design team was responsible for handling every design aspect for the conference. From signage to lanyards, banners to merch. And, the Groundbreak magazine where conference attendees could see upcoming talks, find maps of the event, and read articles about the construction industry. Although a lot of work, I always enjoyed variety of marketing design projects during that time, especially the editorial work.
There were so many projects that crossed my desk like countless ebooks, marketing emails, and onesheets that I never took screenshots of. I guess they didn't feel exciting enough to show in a portfolio. And, then there were flashy projects like the Lego game we used at marketing events that I designed all the materials for. I can't find screenshots of the design files but I have some photos of the mocks and one of the final boxes. |
Mock ups for the boxes and all game handbooks.
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The final box for the small version of the game.
I can't find photos of the box for the larger version of the game. |