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30 Day Logo Challenge

Just For Fun

01. Alison Cosmetics

Online beauty store.
​
Asks 
  1. A logo for print on cosmetics
  2. A mark that can be printed at 2cm x 2cm with black background
  3. A logo for social media
    profile pics

Brand
  • Soft colors from pinks to purples 
  • No cursive type 
  • Vegan 
  • Limited edition subscription boxes

Solution
​Soft without script type became my focus. After sketching a full page of ideas working off the 'A' I decided to go in a different direction. 'Vegan' stuck out to me and made me think of natural, organic, etc. I moved in that direction with exploring the idea of natural and soft. Flora and fauna came to mind and eventually I chose a hand drawn leaf/branch for the icon part of the logo. Paired with it is the clean sans serif typeface Lato in Light and Thin. I used the light weights of the typeface as a way to keep the type feeling soft without using a hand drawn typeface that would have felt to ​homogeneous and uninteresting.
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Design manager Tookie making sure everything is going smoothly
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02. ​ZeldaGuide

Small publisher of videos, articles, and community events around Legend of Zelda games.

​Asks
  1. Avoid using the stereotypical Legend of Zelda typeface
  2. Avoid any copyright issues with Nintendo
  3. If creating a symbol for the logo it needs to use similar color palettes, stylistic references, and visual language to the Zelda franchise
  4. Maximum of three colors
  5. ​T-shirt design

Brand
  • Needs a visual identity that represents the website clearly
  • Forge their own identity without being too dependent on another established brand

​Solution
Since I haven't played Zelda since the 80's I started this design by making a list of Zelda words like: sword, shield, key, adventure, puzzle, princess, 8 bit, pixel, etc. One strong memory I have from Zelda is of a pixelated key. So I sketched that out. I noticed the 3-triangles symbol is used a lot so I added a triangle around it. Looking at Link's shield, I noticed a pixel bird, so I added the wings and the head to my key-triangle sketch. I made a bunch of different versions of this idea and didn't like any of them. But, I felt like the left wing could stand alone as an icon. So, I grabbed it and created the company name in the same pixel look. As soon as I flipped the type color to the stroke, everything looked coherent. Zelda colors seem to be red, gold, and green. So, I grabbed a red and toned it down a bit for the brand.  

03. TripleWP

Startup that simplifies the user experience of developing a website within Wordpress making it three times faster than the traditional method of writing code.

Asks
  1. Visual identity that is friendly, not intimidating
  2. Incorporates a typeface that reflects their cutting-edge tech
  3. Design can be abstract (see Cloudflare logo)

Brand
  • Blue, white, and black color scheme

Solution
I first focused on friendly, speed, and computers. With those words in mind, I sketched out some ideas for a happy computer that had some speed lines. I played around with the idea of a cheetah as an icon but neither of those concepts were panning out and the line between friendly and cutesy had been crossed to a point where I wasn't comfortable continuing on that path. So, I shifted my focus to something more abstract. Repeating the lines of the 'W' and cropping into a box, reflecting content boxes of web design. Then I copied that box to create 3, a visual representation of 'Triple'.  It wasn't exciting enough when the 3 boxes were all stacked on top of each other so I went with two boxes sided by side creating a solid foundation and one on top. I chose a typeface that was rounded but not handwritten. It has a friendly, approachable appearance without being too casual and I stuck with a blues and white for color as black felt very harsh. 
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04. Freight First

Intermediary freight broker between shippers and trucking companies specializing in optimal routes for sensitive cargo.

Asks
  1. Gives viewers a sense of trust
  2. Not looking for a logo that is eye-catching or even colorful

Brand
  • Trust and security
  • ‘First’ can be replaced with the number ’1’

Solution
The no nonsense ask for this logo led me to my first idea of the number 1, large, with 'Freight' within it. It would be bold and direct, not colorful or extravagant. But, as I began creating revisions for it, I thought it lacked something that I couldn't quite place my finger on. So, I moved on to another idea, an eye with a box for a pupil. I want to blend their 'trust' and 'security' key words with something freight-like. As I made different versions of the box, I sat them next to each other and noticed how simple and pleasant they looked and decided to move in that direction.

05. Sushi Zen

Small sushi restaurant.

Asks
  1. Logo design for signage, menus, and serveware
  2. Design that expresses restaurant’s focus on authentic food

Brand
  • Traditional cooking practices
  • Artisanal dish selections
  • Critic recognition
  • Everything is prepared in-house and is always served fresh

Solution
Sushi on it's own tends be an expensive meal. It doesn't matter if the restaurant itself is fancy. The nature of sushi generally makes it a higher priced item than most other types of food. I wanted to bring that high priced feel into my design. My first instinct after making a list of sushi terms was to create a stamp-like logo reminiscent of a bento box. But, after re-reading the brand details, I changed direction. A bento box style logo seemed too cheap for a small (exclusive), critically acclaimed restaurant focused on quality and tradition. I had sketched the classic wave so famous from ancient Japanese wood block carvings and decided to have that be the focus of my 'stamp'. After painting it in photoshop, I added a wood texture to make it look more organic and printed. Every Japanese restaurant I can think of has the black, white, and red color palette. I decided this restaurant needed something more rich. Sushi Zen is not your average everyday sushi restaurant. So, I went with gold for the logo, that can be paired with a deep green, and white. The menu is square and simple. The gold logo is stamped on the back, when turned over, there's a simple one-paged printed menu on the front. 
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06. Slash Films

Company that provides camera equipment and props to film crews.

Asks
  1. Logo design 
  2. Business cards
  3. Vinyl stickers on rental equipment
  4. Closing credits of films
Brand
  • ‘Thrilling’ services
  • Professional appearance 
  • Do not use Arial typeface
  • Avoid using violent graphic imagery 

Solution
Rental companies see a lot of movement. They have items coming and going, there's an aspect of chaos to that kind of business. I wanted to incorporate that movement into their logo so I literally slashed their name. To keep clear of the violent or gore-y side, I chose a pinkish-purple color high in saturation. It gives the brand an almost band-like quality. I envision them painting their gear boxes that color so whenever their equipment is being used on a set, you see the pile of pink. Imagery of film reels and clapboards seemed to cheesy, so for their business card, I overlayed their logo on top of a cinematic image. Using a service like Moo.com you can choose many different images and have a variety of business cards. They could easily use stills from movies they've rented equipment to and show their reach. 
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07. ​R Visualizations

Photorealistic architecture visualization firm that offers engineering services.

Asks
  1. Modern, lightweight, and illustrate our 3D specialty
  2. Visualization services as our core product and the logo should reflect that

Brand
  • Creative communication of architecture
  • VR
  • Breathtaking photography

Solution
This company is so 3D focused that I my first instinct was to create a 3D 'R' as their icon. I worked on a couple of ways to do that but nothing looked right. The 3D building 'R', too childlike, the wrap-around a wall 'R', too over done and made me think of a publishing house. So, I looked up symbols used on architecture engineering drawings and used them to build an 'R'. I knew this concept lacked that 3D specialty they wanted to show off so I added some pops of color to the background. It doesn't scream 3D but shows dimension. I focused on bright colors for the background to evoke fresh ideas and creativity. After sleeping on it, the shapes and colors I used really remind me of 23andme. 
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08. ​Shenzhen Bubble Tea

Bubble Tea beverage kiosks.

Asks
  1. A symbol-based logo of a bubble tea icon
  2. Use on our cart’s signage and menu
  3. Primary variation of the logo and small spinoffs to describe the different bubble teas

Brand
  • Current logo is a bubbly typeface that they love but it's hard to read from a distance
  • Super-friendly

Solution
Since they wanted a bubble tea Icon, I made that my priority. With my limited illustration skills, I did my best to create a friendly and happy looking bubble tea icon to stick to their brand. After that, I found a bubbly font that was legible at a distance and offset it from the background with a white cloud effect. It isn't my favorite logo. I would prefer the strokes on the bubble tea to match the bubbly-ness of the type but ran out of time. 
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09. ​Scarlet

Software development and visual effects.

Asks
  1. A responsive logo design that can be easily modified to represent any division within the company

Brand
  • Scarlet VFX and Scarlet Raycast, with more in the future
  • No brand requirements listed but reference photo looks tech + hipster

​Solution
Since this logo needed a design system, I focused on that first. With that in mind I had two design systems I thought would work and began on the first. I searched for two very different typefaces; one needed to carry the emotion of the brand and the other needed to be all business. After I found that pairing, I decided to add an icon. I found this icon by accident in a pre-made set. Usually I wouldn't use a pre-made icon for a logo challenge but since I spent the majority of my time on the design system for the logo, I felt it was ok to use a pre-made icon. For the colorway, I grabbed colors from their provided image and kept the hip-tech feel using those browns, warm grays, and greens. 
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10. ​Retro Prints

Small printing house that sells limited edition poster prints and merchandise of classic films and comics.

Asks
  1. Logo design that ties together artist-powered community and retro culture
  2. Vibrant colors and draws inspiration from classic retro poster designs

Brand
  • Limited edition
  • Creative
  • International

​Solution
​Vintage poster design, food packaging design, etc is a passion of mine. It made this logo extremely hard for me to design. I wanted to go in a million different directions (and I did). Nothing felt 'good enough' or 'right' and even what I settled on still doesn't look that great to me. If it weren't a 24 hour challenge, I would have kept exploring ideas for this. But, for the sake of time, I settled on a simple word mark a la the Mexician Olympics. It looked graphic enough to me to stand alone and retro enough to be paired with color and imagery.  
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11. ​Vortex Analytics

Modern big data analytics company.

Asks
  1. Logo that conveys company goals of providing clarity & being accessible by any skill level

Brand
  • Gradient Color Scheme
  • Roboto Typeface

​Solution
​Having a set typeface for this helped me to quickly move to working on the mark. I clarity and ease of use are a bit difficult to convey without crossing into an elementary look. So, I instead focused on a mark that showed the streams of data, which can overwhelm but through that, easily you can make out the 'VA'. Just like their service allows you to sift through data to see the bigger picture. For clarity, I have the logo against a white background but show how it can look cloudy over a gradient. It could be a great animated visual, the logo emerging into focus and clarity from a gradient background. 
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12. ​Crisp Decor

Tumblr blog about Interior decor.

Asks
  1. Logo design so followers recognize the blog identity when they come across content on another site.

Brand
  • Niche in exploring minimal decor
  • Curated galleries that are submitted by the community
  • Commentary about recently released decor products

Solution
Minimal was my initial focus for this design. Follow modern minimal logo trends, I tried using simple geometric shapes, small slashes, and monogram styles but non of it had that decor vibe. So, I moved on to a vintage illustration of a chandelier and paired it with Didot, the Audrey Hepburn of typefaces. Now it's unique and speaks to decor with a timelessness.
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13. Sound 360

Hardware startup that develops speakers that can map 360-degree videos onto stereo speakers for interactive events.

Asks
  1. Logo would mainly be displayed on a black colored surface 
  2. Needs to convey the speaker’s 360-degree feature
  3. Doesn’t have to incorporate the idea of speakers
  4. Must visually represent the vastness of space and sound
  5. Keep in mind, circular geometry
  6. Use a typeface that combines the stereotypes of science-fiction fonts and modern sans-serifs

Brand
  • Popular with video creators using Youtube’s 360 video technology and Google’s VR cardboard product line
  • Next-generation look
  • Developing the future of interactive audio equipment and experiences

​Solution
For this logo I focused on the sci-fi and modern type. I worked through ideas with a mark but found the type alone worked best. It can be paired with any imagery or treatment to show roundness and space like the ask requested. To demonstrate this, I paired the type with a planet and added some distortion to mimic what is commonly seen with space and sci-fi themes. 
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14. ​Radnika Foundry

Type foundry.

Asks
  1. Logo will be primarily used on website 
  2. Logo will replace characters of a font when someone downloads a demo version
  3. Logo needs to work on small scale

Brand
  • Calligraphy to unique handwriting styles

Solution
This logo was a quickie for me. I knew I wanted to show off the typography of the foundry and create a mark from that. Since this is an exercise and the foundry itself does not actually exist, I found a typeface that looked like what they would create. After adding that typeface to the full name, I pulled the initials and created a mark from them. It was my first idea and I did no sketching. The opposite of what everyone tells you yet I really enjoy this logo and am happy wth the results. I tested it the glyph window and it reads small scale like the ask. 

15. ​Ethereum Academics

Online school that teaches computer science students how to code on the Ethereum network.

Asks
  1. Combine the idea of education and the existing Ethereum logo
  2. Easily recognizable as a business working with in the Ethereum space
  3. Showcases learning without any stereotypical images of brains or graduation hats

Brand
  • Very intense courses
  • Not playful or beginner-oriented in any way
  • Use established Ethereum color scheme

Solution
​Due to this academy being challenging with intense courses that wants to steer clear of typical and playful design, I began my research with the logos of the most academically difficult universities in the US. I noticed they often use a badge as an icon with deep blues and reds for color. So, I created a badge identity with the Ethereum logo incorporated in the imagery. The roaring mountain lion adds to the feel of tough and intimidating while the badge displays an air of refined and elite. If I had more time, I would have worked to make the mountain lion illustration fit the badge style more so it would be a more cohesive logo. 
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16. Faaashion

Urban style fashion blog for men and women.

Asks
  1. Logo for set of limited edition pins
  2. Use a solid form such as a circle or a rectangle
  3. Three color limit

Brand
  • Cursive font
  • Curated gallery of upcoming fashion trends and photography
  • urban styles, modern fashion, and streetwear for both men and women
​
​Solution
​​Fashion blogs tend to have text only logos. The trend is generally black and white, no other color because the large images of clothing that make up their content speak for themselves and are ever changing in color. With that in mind, I decided to focus on a type icon for this blog. I found a script font that had the right amount of personality and legibility. From there I focused on the three 'a's as they are the most memorable part of the blog name. AAA already exists but, I think this mark works as the type and feel is so different from AAA. I chose bright red because it such a stand out color, hard to ignore. And, the pink because of how soft it looks against the red. If I were to grow this brand, I would change the color palette with the season. And, I wouldn't shy away from incorporating pattern as well. 
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17. Authentically Canadian

Certification program that provides an identifiable label for companies to use on their products to proudly verify that their products were fully made in Canada.

Asks
  1. Simple sticker or online label
  2. Simple mark that reads “Authentically Canadian - From Sea to Sea”
  3. ​Should feature a prominent Canadian icon such as the red maple leaf

Brand
  • Sponsored by the Government of Canada
  • Encourages consumers to purchase local goods over imported ones

​Solution
​​My initial instinct was to make this a 'stamp' and for it to be round. What I found was that there was just too much text for a round shape. It isn't that I couldn't figure out how to incorporate the amount of text, but to do it and still have it be legible when a small sticker on a product. I could fit the name but not the tagline. So, I moved on to a rectangular shape. To keep a stamp feel I used a stroke around the text to contain it. Once I had the main text and icon dialed in, I added the tagline. I wanted it to be less noticeable so I made it significantly shorter and tracked out the text to be the same width as the main text. Although small, it is still legible given the generous tracking. 
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18. LaserCut

​Abrasive machining using the latest in computer controlled CAD/CAM and multi-headed machines.

Asks
  1. Simple
  2. Convey their service of creating highly detailed molds, jigs, and equipment from any 3D file
  3. Avoid heavily relying on visual references to water
  4. Would be best to convey sharp edges, craftsmanship, or the idea of 3D printing

Brand
  • KCM Waterjet
  • Located in Kitchener, Ontario, Canada
  • Alternative method to 3D printing.

​Solution
I spent a great deal of time working through 3D type concepts but all felt very expected and overdone. I opted finally to use a display typeface that has cuts in it. It is also thin to mimic a precise cut like you would expect in a professional machined piece. From there I worked on an icon with similar elements that incorporates the 'L' from Laser and 'C' from Cut. 
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19. TabSpace

Mac OS X program that simplifies the process of debugging code for software engineers.​

Asks
  1. Logo variation that can be used on our website that uses the company name
  2. Logo variation that can be used as the icon for the program

Brand
  • Connects to Github and Zendesk
  • Quickly understand
  • Merge new updates directly into GitHub
  • Alert customer support team with resolved problems

​Solution
​Initially for this design I wanted to create the 'Mailchimp' of code bug killers. A friendly looking animal, unique and memorable. I started with an anteater, then centipede, then a traditional bug look. But none felt right. The reason the chimp for Mailchimp is so successful, to me, is that it's very purposeful. Chimp is in the name. So, I scrapped that route and began exploring type as a solution. I worked to merge the initials together and ultimately decided to add an icon to it that mimicked what a tab button does. By tilting the tab arrows, it allowed me to fit the shape within the curve of the 'S' as well as adding some movement to the design. To build on that, I added a subtle gradient to the background so that the design had some more movement and displays as less stiff and static.
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20. Quantum

Small company in Germany that develops open-source frameworks for PHP developers to use when creating online applications.​

Asks
  1. Logo for our newest PHP framework, Quantum
  2. Extremely minimal
  3. Reflect the stable structure of the code
  4. Logo shouldn’t have visual references that make it attention-grabbing or childish
  5. Logo will be displayed on our Github repository and various documentation

Brand
  • Operates 10x faster than previous releases
  • Core demographic mainly consists of experienced engineers

​Solution
Speed, stability, and minimalism. These key words were my focus throughout the entire design process of this logo. I knew I wanted to use the 'Q' as the main logo icon for this project as to steer clear of any icon that might be childish. I began by looking for the right 'Q', one that was serious yet unique. I tend to associate italics with speed as well as the elongation of any shape. So, when I found this italicized stretched 'Q', it struck a cord. Just the 'Q' on it's own seemed too stale. I wanted to bring a bit more purpose to it. I decided on dots that represent chunks of code. Stacked them side by side and filled the 'Q' shape. You could argue that it is now less minimal, but if you look at the surface area covered, it's far less minimal than a solid 'Q'. 
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21. PaperPack

Sells custom-made packaging, trays, and inserts for customers worldwide​.

Asks
  1. New logo
  2. Business cards
  3. Need to differentiate them from competition on Alibaba

Brand
  • Produce products that are made from bagasse, bamboo, wood, wheat straw, recycled carton, and waste paper
  • Environmentally friendly

​Solution
​Due to the clients need to stand out against their competition, I first sought out what their competition looked like. I noticed strong colors and a very 90's corporate look. Since PaperPack uses natural materials, I decided to showcase that and make them stand out by using soft tones and marks. 
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Logos of ​competition on Alibaba
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22. JP Lettering​

Small studio in Vancouver that specializes in murals and hand-lettering typography.​

Asks
  1. Logo design that can be used as initials on any new murals or paintings
  2. Logo should work in black & white and be very easy to read from any viewing angle
  3. It should also feature our website name www.JP-lettering.ca

Brand
  • Collective of artists
​
​Solution
Since this collective of artists creates typographic murals, I thought they needed a logo that had typographic creativity without being 'too much'. I created a color version as well as a black and white version that is more simple to be used on colorful murals without competing with them. 
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23. TRICKS & FLIPS

Skateboarding merchandise shop​.

Asks
  1. Logo design before we open our first physical retail store in LA
  2. Logo design that incorporates a globe to represent our international community
  3. Or a stereotypical merchandise icon that feels hand drawn with a brush

Brand
  • Custom-made merchandise
  • Shop produces everything from custom decks to the world’s most comfortable fleece-hoodies

​Solution
​Skateboarding is always thought of as rebellious, edgy, and 'street'. I worked on a globe and skateboard logo but everything looked cheesy and childish. So, I moved on to the word mark and brought the street feel into the logo with a hand drawn graffiti feel. 
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24. Florels

Small game development studio​.

Asks
  1. Connect all projects together with a memorable icon
  2. Used on product pages for all of the titles
  3. Replace generic loading icon
  4. Avoid anything that feels retro, relating to a textile shop, or futuristic.

Brand
  • Small, bite-sized IOS games about human relationships
  • Interactive story-based 
  • Yellow color palette, soothing visuals, and simplicity
  • In the past, they’ve used daisy flowers as their primary icon
​
​Solution
When working through sketching ideas I was drawn to the idea of incorporating elements of foliage into the 'F'. But, when I sat down to illustrate, I made the 'F' in daisies and stuck with it. It was hard not to go down a pixelated route as this is for 'bite-sized' video games but they clearly did not want anything retro.
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25. Concerto

Provides SMS updates when local artists are about to announce a tour in your city.​

Asks
  1. Current logo is often confused with Spotify’s icon
  2. Need to develop own identity without relying on other brands for recognizability
  3. Should definitely convey the aspect of music, concerts, and possibly tickets
  4. Design should be very user-friendly
  5. Customers should feel comfortable exchanging credit card information with the Concerto chatbot

Brand
  • Relies on Facebook messenger to deliver messages
  • Automatically integrates with popular music streaming sites
  • Recommends the best seats in venues
  • Automatically knows which tickets it should hold for you

​Solution
​I stayed far from Spotify's logo by not using any sound wave looking details. By using a rounded font and friendly colors the logo appears trustworthy. The final touch was to add an element of music, a single note. It isn't groundbreaking but it's memorable and covers all the needs of the client. 
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26. Hiatus HR

Making human resource services accessible to smaller startups.​

Asks
  1. Consumer-friendly
  2. Convey their personal values of improving the modern workplace by introducing transparency

Brand
  • Software for executives
  • Easy-to-access interface

​Solution
Since this is software for executives I chose a high end looking font with lots of tracking. The open tracking also represents transparency with it's wide open negative space. Blue is a color of calm and approachableness giving a consumer friendly feel. 

27. Hyperfoil Clothing

Fashion designer running an independent clothing company.​

Asks
  1. Stylish logo that can be used for their clothing tags and other fashion accessories.
  2. Has to be futuristic
  3. Utilize the visual aesthetic of hard-surface design
  4. Must easily work on small surfaces such as metallic zippers.

Brand
  • Futuristic aesthetics


​Solution
Futuristic type always seems to appear chopped and italicized. So, I did both to this logo. This logo was a quick one. I had the idea in mind and skipped sketching. My initial idea was to have a slash through the entire name but cutting out that slashed shape looked so much more futuristic and interesting vs. punk/edgy. 
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28. TXT

App that makes the task of note taking and communication within large teams easier. ​

Asks
  1. Logo for this project and a consistent color scheme their software developers can use
  2. Bold, easy to read, and memorable on first glance
  3. Avoid anything that is over-complicated or untrustworthy

Brand
  • Custom-built
  • Target demographic are large corporations

​Solution
​This was a fun one. I worked quickly to find the right text logo so I could dive into the color palette. I chose a simple sans serif font and kerned the 'T's close to the 'X' to make the word mark many parts that make one, a metaphor for the product itself. On to the color. Initially, I was thinking black text on yellow, like pen ink on a legal pad. But, when I started working on the color palette, I loved the combination of blue against yellow. I added a darker blue for contrast, a salmon-y pink, and a white. It's fresh and unexpected while staying friendly. 
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29. Trim VFX

Visual effects studio​ focused primarily on fictional user interfaces.

Asks
  1. Focus on niche by integrating an FUI element into their brand identity

Brand
  • Futuristic
  • Holographic

​Solution
I decided to make a simple wordmark logo and to build FUI off of it. That way the wordmark can be used as the logo as needed as well as the full logo with FUI elements. I chose a simple and clear sans serif font and popped it with white. The rest of the logo is made of decorative UI elements to add energy and dynamism. 
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30. Post to Behance

I decided instead to post all logos to my portfolio. I'm actually a bit bummed that there wasn't a 30th logo. 

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