Maps.com

Website Redesign 2016

​My Role UI/UX, Art Direction, and Design
​Goal To get our users to the map they're looking for as quick as possible. The old website was not transparent enough for users to navigate through the large amount of products.

Solution By speaking with our customer service rep Lynne, I learned what our users needed most. They were struggling to find regional maps like county maps. So, I created a design that focused on the search function followed by a grid leading users to their map subject quickly and clearly. Lynne personally thanked me after the design launched. She said the redesign made her job so much easier and that customers were reaching out to her thankful they could find what they needed without headache.

Our users are usually looking for a specific regional map or driving directions, so I made those both easy to access from the home page.

This handy grid allowed users to access their map type of choice quickly and easily. Bringing these categories to the homepage in a clear design created a smooth shopping experience. 

Original Maps.com Dated and Cluttered

2014 Redesign Better looking but flawed UX

My 2016 Redesign Optimized UX and updated branding

Website Redesign 2014

​My Role Design
Goal To bring Maps.com into the 21st Century and switch the backend to the Magento Commerce Platform.

Solution Our UX designer at the time chose a Magento template that looked modern and product focused. I created banners to fit within the template to drive users to targeted maps.

During this time I created a lot of banners using stock photography and images of our wall maps to inspire our users to purchase more decorative wall maps. This breakdown shows the different elements I combined together to create the final look. 

Holiday Shop 2014

My Role UI & Design
Goal Skin the Maps.com holiday shop to direct users to popular gift options. 

Solution I chose a modern green as the shop theme color, added small decorative elements to create a festive feel, and made clear and direct product images to guide users to the right gift. 

Editorial Work

My Role Design

Ad Redesign 2013

My Role Design
Goal Update the look of Maps.com ads to make them more inciting to shoppers.

Solution I updated the color palette and typography. I kept the ads photography focused so the products could speak for themselves.

Email Graphics

My Role Design
​Goal Create engaging visuals to get email subscribers to click.

Solution I used beautiful photography and clear typography to grab the subscribers attention and inform them of what to click on.

Sale feature.

GeoJoint article feature.

Blog Hero Images

My Role Design
​Goal Create beautiful and interesting blog headers.

Solution I used interesting photography, graphics, and typefaces to create an endless amount of interesting headers.

Expedition Branding and Infographic

My Role Design
​Goal Brand the "Expedition" travel excursions to feature their outdoorsy and adventurous nature. And, create any graphic needs following the brand.

Solution I created a rugged brand for this adventurous side of Maps.com with a calm and masculine color palette. 

Maps101 Rebrand 2016

My Role UX/UI, Art Direction, & Design
​Goal Rebrand the Maps101 platform and redesign the platform to create a better user experience.

Solution I began with the rebrand to give Maps101 a more unique, fun, and modern feel. After that, I moved into Axure to begin the prototype process for the revised UX.

Other Maps101 Materials

My Role Art Direction & Design

Classified Concepts Renaming, Rebrand, and Website Design

My Role UX/UI, Art Direction, Design, Branding, and Renaming
Goal Bring Classified Concepts into the modern era with a cleaner brand, simpler name, and easier to navigate website.
​Site Acqir

Solution After diving in to what Classified Concepts users were trying to achieve I realized they were all trying to acquire something. So I worked the brand from there, I shortened the word acquire to Acqir to create a unique name for the platform. From there, I grew the brand with color and typography that felt light but strong. After the branding was complete I moved on to re-strategize the website. Stakeholders wanted to focus on Real Estate, Community, and Automotive as the three main targeted groups so I brought those sections to the forefront. Since Acqir is results driven, I made sure to create a case studies section and encourage users to explore that section via the landing page.

Maps.com Business Solutions Custom Cartography Landing Page 2015

My Role UX/UI & Design
​Goal Update the look of the Maps.com Business Solutions website and make it easier for the user to find the specific services they need. 

Solution I created an easy to navigate menu on the homepage so users could locate their line of business quickly followed by sections featuring other popular services, showing trust, and introducing users to our skilled staff. 

Real Estate Infographic

My Role Design

National Geographic Popup

My Role Design